Placebos Are Getting More Effective. Drugmakers Are Desperate to Know Why.

The roots of the placebo problem can be traced to a lie told by an Army nurse during World War II as Allied forces stormed the beaches of southern Italy. The nurse was assisting an anesthetist named Henry Beecher, who was tending to US troops under heavy German bombardment. When the morphine supply ran low, the nurse assured a wounded soldier that he was getting a shot of potent painkiller, though her syringe contained only salt water. Amazingly, the bogus injection relieved the soldier’s agony and prevented the onset of shock.

http://www.wired.com/medtech/drugs/magazine/17-09/ff_placebo_effect?currentPage=all

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Written by Juraj Bednár //