You may not know it, but gender selection based on pre-implantation genetic diagnosis (PGD) has been available to paying couples since at least 2001. One of the world leaders in providing this service is the Fertility Institutes, with branches in Los Angeles, New York, and Guadalajara in Mexico. According to their website, they’ve had over 3,800 cases of gender selection with a 100% success rate. Besides offering gender selection, they screen embryos for genetic defects such as breast cancer, cystic fibrosis, and over 70 other diseases. The Institutes are directed by Dr. Jeff Steinberg, a pioneer of IVF (in vitro fertilization) in the 1970s, and a successful scientist-businessman today.